Institutional Context

1. Firstly someone will have an inspiration, this may come from a magazine, book or play etc.... A producer will decide if this inspiration is good, a director will visualise the idea and whether or not they can make it a reality. The writer expands the idea by producing main characters and a better plot. A 'treatment' will then be produced this shows the plot and the characters of the film. This is the part where me as the producer gets inspired and thinks of new innovative ideas for my trailer, magazine cover and film poster

2. The producer does a pitch to persuade people to give money to develop the script. The producer goes to film production companies for money as well. The producer may recieve money from broadcasters in return for future sales, if this doesn’t work then they may try for a grant from the UK film council. Private investors may be interested in investing. This area doesn't apply to me, but if I needed money for my idea to make it better I would have to ask different people and companies to give me a loan or something like a grant so money could be put into my product to make it better. Another area which I may struggle with is the financing part, I will have to pay for the costumes, the special effects, I will not be able to find an investor in the way that a lot of films do. I will overcome this by not spending a lot of money on what I need, I will try to keep the cost down to as little as possible but also make sure the quality of the production is not ruined.

3. The writer firstly produces a synopsis, the writer and the producer will agree on key bits of the film, most writers will then create a step outline to plan their script, one of the hardest bits for the writer is the first draft. Once the producer and writer are happy the draft is sent to the financers. When everyone is happy with the draft it is locked off and becomes a final draft, the writer will then get paid. The final stage of script development is the creation of sales development. In the production stage of my product I will ask my audience for feedback of my products so I can make different alterations along the way until the final outcome.

4. The producer and director now package the script into a potential full commerical, ready for financing. One way to make the product more commercial is to introduce well-known stars/actors. Alot of thought goes into the financial process, for the film to be a proper proposition the producer must know how much the production is going to cost. Investors would want to know how the money is going to be raised and the plans for paying this money back, as well as the likely return on their investment. The product is now becoming commerical; people may give their opinions on the product. I will decide on my actors via call sheets, the film is going to be made more commercial though the use of advertising, a trailer, article in a film magazine and poster for the film. If I produce all three then the public awareness and understanding of the film will vastly improve; this will most probably increase the amount of viewers.

5. Travelling will make people aware of the film and will get different types of financers. The producer’s lawyer comes up with contracts to sell deals. The producer may make money from pre-sales as well, this is selling rights for the film before it is produced. People may think of getting loans from special areas in banks who will offer money. Insurance will give money me money for the production. I don't need a lot of money for my production so I don't require anyone giving me money. But if I did receive money I would make the products more professional by getting professional actors, better costumes and spending more money on advertising.

6. Pre-production now starts, directors and producers begin casting for actors. Storyboards are made showing the different shot types that will be used for each shot. The production designer plans different aspects of the film. Effects are now started which may take a long time, logistics is now considered for the product. My storyboard is later in my research and planning which you can have a look at, this shows the different shot types and duration of the shots.

7. Shooting begins and the funding is released, the camera department is responsible for getting the right footage. Lighting, sound, make-up and hair are considered before the shot begins. Whilst this is happening the actors must stay to their characters personality. Special effects are carefully done with health and safety considered. When it is being produced it has to stick to a strict timetable so it is in time for finishing. My strict timetable is the deadline for my finished work whilst I have to consider the lighting, sounds and make-up so the product looks authentic and is aesthetically pleasing. I think I would find this area very hard to do because I am not using professional actors. I will have to pick wisely the people I use for my production, people who are willing to play the character positions well.

8. The editor now creates a narrative and a sequence for the film. When the picture is done sound is used to fit in to the film. Now digital effects are added with titles and credits, adjustment of the colour is done for the film, after this a sound mixer sets the final levels. After the final cut the film is finished! A lot of time and care must be taken into the narrative, colour and digital effects because these areas make the film look good and improve the experience for the audience if done well.

9. A special sales agent and film salesman/woman is introduced, they create a trailer to help market and sell the film. There is so much opposition, sales agent will need to go to great lengths to attract people to the audience. To increase the profile a high profile screening may be done so people are aware of the film. Now the product is well – known distributors will set good deals to distribute the film. This is what I am doing, my main objective is to attract people to my product so they want to see it. My products will be amazing but if they don't make people want to go and see the film then they are useless.

10. The marketing team sets test screenings to see what people think of it. The potential audience is targeted with advertising on a poster, film trailers and in magazines. The use of high quality adverts on television, radio, newspaper and magazines could mean positive word of mouth marketing. Niche marketing is now more possible via the internet. Negotiation must be done for cinemas to screen the film. This is primary research just like what I have done, it is very good because it helps you get to know your audience better. This stage is the most important stage out of all of them. This is mainly due to this stage is the stage I am mostly trying to replicate. Advertising is made so much easier if a institution or director is well known. This is because people will believe that if they have made good films before, then they will make another good film. Multi-national companies who can afford to spend big money on the production of a film will most probably make a film which is better than an independent company who only have a budget of £1,000 of their production. Because I am only a small budget, I need to try and replicate independent labels how they make the most with what they have in terms of assets and facilities to make an effective film that still helps to show and express the storyline. For example if Steven Spielberg produced a film on any genre than it will have high amounts of views due to his previos well-known, successfull films. Its all about 'brand name' an institution like '21st Century Fox' need no introduction because of their previous quality, entertaining films such as Narnia, Avatar and The Simpsons. Magazine publishers are a totally separate company from the institutions who make the films, but they still feature films from well-known institutions and have well-known actors/directors on their front covers. This links to the fact that people pay money to help get an in-sight on the highly anticipated films, these films are highly anticipated due to a 'big name' directors such a Quentin Tarantino. Or a 'big name' institution such as Paramount. So magazine covers normally have well-known institution's films on their covers because they are the biggest films out at the moment, which people want to see, so are persuaded to by the magazine so they get information about it.

11. A high – profile, star – studded premier may be used to launch the film, so the public can dramatically see this media coverage. Cinema will now screen the film when it is out for public viewing. Distributors will supply exhibitors with prints of the film. Exhibitors calculate their share of the box office and distributors calculate their marketing costs; when this has been recorded financers recover their investments.

12. Additional revenue may be gained by hotels or flights wanting to show the film and possibly make additional money when it comes out for home viewing, such as on DVD. Computer games or other product licences maybe usefull in producing extra revenue, if the film is a success and makes a profit then people involved reap the rewards. This can be compounded if the film was re-released in the future.