Animatic

Below is the first version of my animatic. It concentrates solely on the editing and cinematography. I will work on sound effects and a soundtrack to see how well it works together.

Costume Planning, Prop Planning

Costume - Based on my secondary research, I have looked at my target audience's clothes and tryed to replicate it in picking my costume for my characters. I believe I have succesfully done this, skinny jeans, plimsoles and hoodies seem to be the main type of clothes that Scene kids wear, who are my target audience. So below are my plans for costume in my production.

These clothes and shoes shown are what I feel Brick (The
main character.) Also his mates (Elliot and Nathan) should wear, They are very casual and show that the characters don't care about their presentation. May also portray to the audience that they don't care what people think about them. Alot of the actors are providing their own clothes. I have said to them though that they need to include some sort of hooded top and jeans.

Props- The props help me improve the mise-en-scene aspect of the trailer, they are important

because they help portray and express the genre which i am trying to show. The baseball bat and the rolling of a cigarette help the audience assume the working class lifestyles of the characters.

Model Release Form & Call Sheets

Model Release Forms are shown below, they are used to make sure that the actors accept the terms and conditions that I am going to publish video footage or photographs of them.

I released these call sheets out to different people who I intend to use in my production, it helped the characters understand their characters and when and where they need to be.

Actor: David Andrew Young

Character: Elliot Scott (friend of main character.)

Release form signed: Yes

Shooting day: 15/09/10

Location: Darlington's town centre

Call Time: 3:00

Producer: William Gardner

Director: William

Gardner

Actor: Drew Armstrong

Character: Brick Taylor (main character.)

Release form signed: Yes

Shooting Day: 15/09/10

Location: Darlington's town centre

Call Time: 3:30

Producer: William Gardner

Director: William Gardner

Actor: Sam Coomber

Character: Nathan Beeton (friend of main character.)

Release from signed: Yes

Shooting Day: 15/09/10

Location: Darlington's Town centre

Call Time: 3:30

Producer:William

Gardner

Director: William Gardner

Actor: Euan Kearney

Character: Curt Dexter (Enemy of main character)

Release from signed: Yes

Shooting Day: 15/09/10

Location: Darlington's Town centre

Call Time: 3:30

Producer:William Gardner

Director: William Gardner

Actor: Susan Gardner

Character: Susan Taylor (Mother of main character.)

Release from signal: Yes

Shooting Day:

16/09/10

Location: Richmond

Call Time: 7:10

Producer: William Gardner

Director: William Gardner

Actor: Andrew Michael Gardner

Character: Andrew Taylor (Father of main character.)

Release form signed: Yes

Shooting Day: 16/09/10

Location: Richmond

Call Time: 7:10

Producer: William Gardner

Director: William Gardner

Scripts

The only person speaking in my trailer is the main character, it is done in first person. This is so the audience get to know him better, and he is used as a narrator so the advert tells the viewer about his life and the problem that exists in it.

First Shot: "I've chose this path and can't get out...."

Third Shot: "...This path is getting worse..."

Fourth Shot: "...The older time gets a horny pig.."

Sixth Shot: "My Mum and Dad don't know about this other path..."

Seventh Shot: "....My mates do though..."

Eight Shot: "It's like sex..."

Ninth Shot: "I live two lives."

Twentieth Shot: "What if one day these two lives just..."

Thirteenth Shot: "Crash...."

I think I will have to do alot of rough copies for my dialogue, this is so I can chose the best tone/pitch of voice that best fits in with the trailer so it shows the right emotions of the character and I want to portray to the audience.

I have ended on a cliff hanger for my trailer as you can see, by ending the trailer with the dialogue being 'Crash....' This leaves the audience licking and kissing eachother. how these two different lives? are going to collide and what are the effects of this. By ending on a cliff hanger like this the audience are asking a lot - questions so persuades them to watch the trailer to answer the questions they have asked themselves after looking at the trailer.

Storyboard

These flat plans show my intentions for the film trailer I want to create, they show how long the shot is, what type of shot, dialogue and what the shots actually show.

The first couple of shots in the trailer introduce the audience to the trailer and the main character explaining his situation with different shots showing what he does. For example one showing him smoking and an another showing him doing some graffiti. This immediately draws the audience towards the trailer because they want to find out more about him. The shot of the police station gives the audience the view that this character is rebellious and on the wrong side of the law, this is expressed via the clothes and props the character has in these first set of shots. The first shot shows a close-up of the character so the audience straight way perceive that this character is important in the story and worth focusing on to get a grasp of the trailer. The next couple of shots give the audience an insight of the main characters personality which also helps them see the genre of the film based on the what the character is doing. The shot of the character's mum and dad is a good way of contrasting the characters to express the point that the main character is rebellious and needs to be under looks supervision.

Shot 1: Close -up. Duration: 5 seconds

Shot 2: Cut- in. Duration: 2 seconds

Shot 3: Wide shot. Duration: 2 seconds

Shot 4:Establishing shot. Duration: 3 seconds

Shot 5: Long Shot. Duration: 7 seconds

Shot 6: Very wide shot. Duration: 4 seconds

The next couple of shots show the negative aspect of the characters split personality, violence, rolling cigarettes etc.... The remaining shots in the storyboard shown above show one of the fights occurring in the film, this gives the audience an insight on what to expect, and also may persuade them to go and see the film if the are interested in aggressive, dramatic genres like the film I am trying to produce.

Shot 7: Wide shot. Duration: 5 seconds

Shot 8: Over the shoulder. Duration: 3 seconds

Shot 9: Wide Shot. Duration: 5 seconds

Shot 10: Over the shoulder. Duration: 3 seconds

Shot 11: Tracking shot. Duration: 4 seconds

Shot 12: Close -up. Duration: 5 seconds

The trailer ends in a cliff hanger with the audience asking questions about the remaining film. I have decided to end the trailer on a cliff hanger to persuade the audience to go and see the film, straight after the trailer I want the audience to say to their selves 'I want to know what is going to happen to him.' This will encourage them to find out the ending, so go and see the film. The remaining shots in the trailer give information about the film, its name, the organization which made it and which website to go on if people want more information about the film. This makes the trailer look professional and gives the audience a better understanding about the film, based on its name and the company it is made by.

My primary research taught me a lot about how well trailers show parts of the film but don't have the storyline away, that is what I want to achieve with my trailer, interlink different parts of the film but make sure I don't give away the full story because then people won't go and see it. The sole purpose of the trailer is to persuade people to go and see the film, based on my storyboard I think I will achieve.

Shot 13: Over the shoulder. Duration: 5 seconds

Shot 14: Institutional logo. Duration: 3 seconds

Shot 15: Film name. Duration: 4 seconds

Shot 16: Information. Duration: 3 seconds

Skills Development.

To improve my skills I took a lot of interest in tutorials, this has really helped me improve my coursework because it has sharpened my knowledge and understanding so improving my work overall. Tutorials in the form of a video, such as the one below helped me understand how prezi worked and make the most out of the experience of using it. From these tutorials I have learnt how to create 'paths', 'framing', improve presentational skills and many more useful tips. This has benefited my production because now I can show my work on prezi, this is a real positive because prezi is brilliant for showing information and it is easy to retrieve and read.


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Also to improve my knowledge of camera angles I used an internet site called media know all

the link is: http://www.mediaknowall.com/camangles.html This site helped me find out about

different camera angles and how/when they are used, this really supported me particularly when it came to making my trailer. I can now be more confident in trying different angles and shots to make my work more effective. I print screened some of the information I learnt about which is shown on the left.

To make the most out of blogger I took a lot of interest in the 'Blogger's help' channel on YouTube this internet site; http://www.youtube.com/user/BloggerHelp helped me post items via my phone (shown below), upload videos, embed prezis and many more. This has benefited my work because it has helped me keep it in one area and improved my application to study because I now know what I need to do and what I need to improve.

My final products will dramatically improve based on the useful skills I have learnt from looking at tutorials. It will improve because I can organise my time better, i can do this by learning how to produce posts via my phone, which makes it easier and more convenient due to not having a computer/laptop with me at all times. Also, looking at prezi tutorials give me a better understanding of how to use the site, this in-turn will help express what I have created/trying to show with my work.

To improve my development I went to Teesside University (Symol shown on the right.) a teacher from the university gave me an insight on how to use professional cameras and how to edit my work using Final Cut Express. (Symbol shown on the left.) He helped me understand how to do tilt shots, record and edit my records. This workshop made me get to grips how to create different shots and edit them more effectivly so my final product because more

professional and authentic. The picture on the right shows my getting to grips with working the camera and how to use different buttons and effects. At this stage I was recording different shots which I had learnt and putting them into practice.

The video below is what I created on Final Cut Express, it shows an advertisement for people who are wondering if they want to do AS Media Studies, it persuades them to do just that. It helped me put the skills that i have learnt into action. I took a lot of time perfecting the cuts between different shots so that characters dialogue fitted in well and precise. Another skill I learnt from this production is how to fade in and out music for when I desired it. I got given the video footage, but it was all mixed-up and longer than I wanted. I did a lot of editing to make the footage fit in to what I was trying achieve.

Recce

A Recce is a pre-filming or pre-photography visit to a location. The purpose of the visit is to decide upon the suitability of the location for shooting. I will need to comment upon the access to necessary facilities, assessment of potential lighting and/or any potential sound problems.

The location is very important for the creation of my film, this is because it has to link to the story of the film, it will help the audience get more involved/be more interested in the trailer if the locations are more believable and authentic, also it will help the audience understand the characters better. To make my film better I took a lot of locations into consideration and finalised on a couple of areas in Darlington which are deprived, run down, working class and

contain graffiti; perfect for the setting of my film. The

map below shows some areas which I intend to shoot in.

I also want to shoot in Richmond as well which is 8 miles from the Darlington, this is because it links to the

Darlington area, it too has areas that are deprived and run down. It also has a police station and bus stops which I intend to include in my production.

The shot shown on the left is of a house which I may use with the parents of the main character outside.

The picture shown on the right is of the police station i intend to use in my trailer, police

stations symbolizes crime and the audience can jump to conclusions after seeing the establishing shot of the police station

This area in Darlington shown above, is ideal for what I intend to create because it shows a run-down area which is not looked after, as you can tell from the over grown bushes, cracked pavement, and the graffiti on the wall. The lighting may be good in the day but the shade from the high-rise buildings either side of the area may mean that it will be darker than I may want. It is away from the main roads so will be quiet which will help maintain the focus of the actors and will mean I won't need to edit out unnecessary noise.

The area shown on the right is also located in Darlington, in the town centre this means that it will be very loud and busy with a lot of people passing and traffic noises this may mean that we

will have to film at a quiet time like late at night which may effect the lighting, so it is a hard area to film in. However, the park bench makes it a good location because it will create a good shot where we can show different characters passing

there time, just like in real life.

This will help show my genre of youth crime because people stereotypically view crime with

poor deprived, not well looked after areas like the one shown on the left. I will include high rise buildings in my production because most crime happens in town/city centres were areas are built up. Also high rise buildings create a shadow which is good for lighting because I want to include dark gloomy areas to represent negative situations which the characters get involved in.

The area shown on the right is an underground walk way located again in Darlington's town centre. Based on the shelter and lack of lighting, a lot of crime will occur here, so it is perfect for situations which I want to include in my film. But, because it is a walk way into a busy area of the town centre it may be hard to produce the shots without people from the public disrupting my work.

Making my Recce has made me pay attention more to how important the location is in making my trailer. It has shown me that the location really helps portray the genre and show the realism of the lives the characters live, this really gets the audience involved in the film. So I need to really consider a lot of different locations that can help me really express the genre that I have chosen. The locations have to include a number of things including graffiti, dark alleys, run-down areas and over -grown vegetation. If i can find locations that contain all these different characteristics then the genre of my film will be found much easier from my audiences perspective.

I am very lucky because most of the locations aren't busy areas, this means I don't have to ask for people's permission if they accidently get filmed during my recording. The only area I will have to ask for permission to film in is the police station location.

I had to create a risk assessment and hazard evaluation sheet for every location I intend to shoot in, I produced them because they help improve the health and safety of my actors and myself. they also help me in choosing my locations for shooting because if an area is to dangerous then it is not worth risking filming there. A couple of forms which I completed for different locations are shown below.

Photo Shoot Plans

In my photo shoot I have decided not to use natural light and use a standard set-up in a studio. This involves the key light, this is the main light located near the camera. I also intend to use the fill light which is placed the other side of the key light from the camera but lower down, this helps fill any shadows which may be seen. This will effect my magazine front cover and poster because this shot will help me get rid of any unprofessional shadows and produce the perfect lighting for what I intend to create.

If I don't use my first photo shoot plan as shown, I will most probably use one like the one shown above. It is very simple to set up but very effective, it makes the photo like very natural, but by using photo shop, it can make the picture look very striking. The natural lighting and plain background can be altered in effects on photo shop to what I desire.

The best photo shoot plan to show my genre will be dark, low-key lighting. The audience will interpret this as a crime genre because they now can see the location as dark and negative. Showing that the characters only come out when the sun goes down and do illegally things which they may not be able to do in the sunlight because they may get caught. A set-up like the one shown below will help show the darkness and the street lamps, if positioned correctly then, it will show not a lot of light in the shot, but enough to see the character, and see their facial expression and body language to help show the mise-en-scene of the film.

Flatplans & Fonts For Film Name

Film Poster - I have named the film 'Deuce' which is derived from the French word meaning 'two'. This represents the two split personalities of the main character, the film name is located in the centre of the poster and will be a contrasting colour from the colour behind it so it's more eye catching. I think I will chose a graffiti-like font so it provides an indication of the genre, but more importantly the font has to look aesthetically pleasing. The main character is shown with a baseball bat over his shoulders with his hood up with a very serious face. I will try to re-create a black eye with make-up so the crime genre is shown to the audience more effectively and efficiently. I have chosen a medium shot for the character so the facial expressions are shown more clearly. I will try to introduce the producers and actors involved below the name of the film but not in big letters because it is not the most important information which I am trying to show. In my final product I will also try to include a slogan of some sort to help show the audience what the film is about, and persuade them to go and see the film. The poster doesn't have a high a lot of depth of field because it helps show the characters situation, stuck in his world and can't get out, just like a jail, this shows that the character doesn't have any freedom to do what he wants to do. The location well not be a huge problem because the shot will show most of the character, rather than the location, but the location need to be thought about because it will effect the lighting, I am going to use dark lighting to show the dark personality of the character so preferably and plain background which is done with natural, dark light.

Film magazine cover - I haven't thought of a name for my magazine yet, so I have just included 'masthead' where I feel the masthead will be positioned, I have positioned it across the page and across the top, the name of the magazine is very important, that is why it is in the largest font and at the top of the page and that is why I am taking my time to decide on a final name. I will try to include lots of sell lines in my magazine front

cover because it sells the product better, it is a great way of advertising what the magazine has to offer. To make the magazine more authentic and professional I have included the date of release for the magazine, the price and the bar

code. The audience will believe/trust the information from the magazine better if they feel it is professional. Important information is highlighted by being underlined, or placed within a star, this makes it stand out more and more eye-catching to the audience. The picture on the front cover helps advertise the most important article of the magazine, I will try to create a very dramatic, eye -catching picture which helps show the genre of the film through the use of mise-en-scene; showing what the character is wearing and including props such as the baseball bat shown in the version I have created. I will also try to invite the audience into the film by showing the audience the personality of the main character, I will try to show this via facial expressions and body

language. Again, for this photo I will use either a plain white background or a dark natural setting, as shown in my photo shoot plans. A natural dark setting will show the dark, negative personality of the main character in the photo. A plain, white background helps the audience concentrate on the main photo, rather than the lest important information around it. I have decide to create a wide shot because it shows the hole body of the character this is good in expressing mise-en-scene in the form of costume, people can see the genre much better based on the costume and the prop.

After I have produced my flat plans I thought about how this will effect my final product, after creating my first draft for my poster, I think I will have to bring into consideration the use of colours and the how important the main picture is in the poster. From asking people about posters in my audience research, I have come to the conclusion that the most important part of the poster is how eye-catching it is and how well the picture portrays the film. I will try to improve how attractive, eye-catching and pleasing the poster is by including bright colours and makes sure the positioning of the picture and words are thought of and look well placed within

the poster. This will help satisfy the audience's perception of the film.

My magazine cover flat plan made me think a lot about how important it is to attract the audience. The use of sell lines which are highlighted, underlined and put in a big font make information appear more important and attract the audience more to the product, this will effect my final product because; I will try to include the use of highlighting, underlining and/or font size to interpret the importance of information which is shown.

After doing my flatplans, I then brought into consideration different fonts which I can use to show the name 'DEUCE' and thought about if they would look good if I placed them in my flatplans, here are some different font which I have found to help show the genre of youth crime to the audience.

To look at different fonts for my film name i used www.dafont.com, it is a great website which

shows different possible fonts for whatever I want to produce. I am going to investigate different fonts on this website and how well they help show what the film is about.

I want to achieve a bold, strong font which portrays the 'hard man' look of the main character. I looked under the section of 'destroy fonts' and it came up with some very useful results, such ones are shown below.

First Font - Destroyed License Plate

I think this is a good start as a template because it portrays the rough, untidy life the characters involved in film live in. The sparks around the name make it stand out and will attract the audience to the name. The only problem with this font is that it looks unfinished and scruffy which may make the audience perceive a poor film.

Second font - Destruccion

Very similar to the first one, but the word look more worn-away and run down, interpreting the location of the film. The sparks around the word is harder to identify than the first one. This is a positive because it makes the word look tidier and more professional.

Third Font - Defused

This is the final font that I thought would look good for my production under the category of 'destroy fonts.' It still links to the rough, jagged and ruffled look which I am trying to achieve.

Fourth Font - Graffiti

I also tryed to create a font linked to graffiti, the one shown above is a graffiti font which links to the crime and negative aspect of the film, many of my audience will be of an age were they have seen or have tried graffti art so relates to their lifes, which may attract them to the film more affectivly.

Fifth Font - Amstersdam

This is another font I experimented with, its came under the category of 'Graffiti.' Its not as strong as the other graffiti- themed font due to the smooth sides, which makes it not look as strong as striking to the audience. To make the font look more aggressive i tried to put the word in capitals but the font didn't allow me.

To help me decide on which font to use I asked 30 people from my target audience to choose their favourite, based on the results I will use the most popular font for my production.

The two most popular fonts are 'Destroyed license Plate' and 'Destruccion' both with 11 votes a piece, I am happy that two fonts are really popular because I can now choose myself which one is better, for both my magazine cover and film poster I can now evaluate how good both fonts look and fit in with my production. So now I will use either one of the two fonts for my work or use both fonts, but for different parts of the production process.

Rough copies of institutional logos

My main focus for institutional logo's are keeping it simple, easy to recognise and memorable

The rough copies I created gave me an idea of useful names which are unique and professional.

used a black and white background for all of my work so the name of the brand stands out

better. I will probably decide on the best one by asking my audience on which they prefer, then use that for my final work. I have only used pen and paper so when I come to a conclusion on the best rough copy the final copy will be much better because it will be produced on photo shop. I got inspired to create these like I did basically because they are different and unique from anything else, they have been thought of randomly from myself. I believe all three are very good though and would be accepted as professional names and logos for a company. The institutional logos are very important in a trailer because if a well-known company produces a film with their name on it the audience will see the product as being of high quality and satisfying the viewers' needs. The logos are shown for around 3 seconds in a trailer this is enough time though for the audience to identify the creators of the film, the logos are shown at

different times in different trailers, some are shown in the middle, some at the beginning and some at the ending. I believe the best time to show the logo is at the end of the trailer because after the audience have seen what the film has to offer their attention will be at their highest level so they will remember the name better. So here are some different names and ideas which I have come up with...

I think the 'W' in the background is a good symbol because it is simple and easy to remember, I think I should have done 'pictures' in a small font because it is not as important as what the rest of the logo has to offer. The circle around the word 'wisdom' highlights the name of the company and is a good way I believe to show off the company better. One thing that I don't like about all my rough copies are that the colours I have included are very dull and not attractive. When I produce my final copy I will try to use a range of bright colours to improve how eye-catching it is.I like how this one shows the city landscape it works really well with the name of the institution. I like how the name covers the background but you can still identify what the background shows. If this becomes my final copy I will have to find or create a similar skyline to New York, which will be difficult but if done successfully then would look effective.

In this case I was trying to write the name of the company in the form of a calligram, that is the word is written in the shape of what it actually means. I think the name of this company could be better, it is not very strong and doesn't sound as firm as the two other names. The green colour as well could be better. But I think this idea will be easy to remember for the audience due to its simplicity and originality.

I produced a pie chart which is shown below based on the audience views on which the thought was the best institutional name/logo I did this research because it has helped me decide on the best copy which I had produced, I asked the audience for their feedback because their opinion matters more than anyone else's because their the ones who are watching the film. So when I produce my trailer I will create the logo of 'Wisdom Pictures' this rough copy took over half of the audience's votes.

Another idea I thought of was calling the company 'Number One Studios' I think this is a better name than the other ones I have thought of because; the audience imply that the studios are the best due to the 'number one' in the name. Also, the name is very easy to remember. So when I produce my logo I will consider calling it 'Number One Studios.' I thought of this idea whilst looking at pictures on google images and the image saying 'We're number one' just stood out, which made me consider including it in my coursework.

Wisdom Pictures institutional logo rough copies

Rough copy one - Shown below are a couple of institutional logos under the name of 'Wisdom

pictures' I did my logos for my trailer on photoshop. The one shown on the left contains a lot of altered colours and changing in contrast/balance. I thinking it looks very

dramatic and effective due to the black and white mixture. My only negative comment is that the word 'wisdom' is not as eye catching as i want, its to embedded into the background, it could be clearer.

Rough Copy two - I think the logo shown on the left is good, but not as good as the one described above. It contains a lot of vibrance and curves this has produced a very bland colour which is not very pleasing from the audiences point of view. To make it better I think I could have used more eye-catching colours which will not only look better but also satisfy the audience more convincingly.

Number One Studios institutional logo rough copies

Rough copy three - Shown on the left is my first attempt at doing an institutional logo under the name of Number One Studio and I am really happy about the outcome. The foam finger isreally effective to express the name. I used the colour of the finger for 'number' and 'studios' so its all the same colour, making it look more professional. The word 'Number' is bigger and high in the logo compared to 'Studios' because it is more important information.

Rough copy four - Shown on the right is my second attempt at creating a logo under the name

of 'Number One Studios.' The colours which I used include 'Gold' and 'Bronze' these to colours imply quality and professionalism, so I think the colours involved in the logo work very well. I believe that this one isn't has good as the one shown above though.

Audience feedback on institutional logos -I asked 30 people of my target audience to choose their favourite out of the institutional logos I have created, i produced the recordings in a bar chart which is shown below. I chose to produce the information in a bar chart because it is easy to see which logos are popular and which ones aren't.

The most popular of the logos is the third rough copy, this is one of the 'number one studios' logos. It got 13 out of 30 votes, based on this research I am going to use the third rough copy for my production. I also may intend using the most popular 'wisdom pictures' logo for my production, I will evaluate whether it is worth including or not.